Jin Ho Yun

Postdoctoral Researcher


I am broadly interested in consumer neuroscience and neuroeconomics, which examine human decision-making and judgment. I utilize behavioral science, cognitive neuroscience (i.e., EEG, fMRI, and eye-tracking), and computational modeling techniques to investigate the underlying mechanisms of human decision-making. Additionally, I apply these techniques to gain consumer insights, understand consumer behavior in branding, and provide consulting services to corporations.