BIG ideas.
Research in the Platt Labs is incredibly diverse. The backgrounds of our team members range from biology and psychology to marketing and physics. And we use a wide range of techniques including behavioral analysis, eye-tracking, brain imaging, genomics, brain recordings and stimulation, and pharmacology.
Guiding all of our work are a few fundamental themes:
Books
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The Social Origins of Language Robert M. Seyfarth & Dorothy L. Cheney Edited and introduced by Michael L. Platt
Videos
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Brain Power | Michael Platt The new science of neuroeconomics is revolutionising our understanding of how humans make decisions...
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Ignite Philly 17 Michael Platt - The Science Of Friendship
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Leveraging Neuroscience: Businesses as People Marketers and other business leaders now have the opportunity to learn from Wharton and University of Pennsylvania neuroscientists in a new program...
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Leading in the Next Decade: Wharton Neuroscience Panel - AIIR Summit 2020 The research team from the Wharton Neuroscience Initiative shared their findings, data, and powerful insights during this valuable panel at AIIR Summit 2020...
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Change Management & Your Brain: Dr. Michael Platt - AIIR Summit 2020 Dr. Michael Platt from the Wharton Neuroscience Initiative shares valuable insights from his team's research on Change Management and how the brain processes such change...
