We are explorers and pioneers of the human condition.
We are developing new and deeper understanding of how our brains shape how we think and how our lives shape our biology.
What We Do
The Platt Labs are known for asking some of the most challenging questions in 21st century neuroscience—and developing innovative ways to find the answers.
We are built around the simple concept of asking difficult questions and tirelessly working to answer them. We have assembled a diverse and creative team to pursue the answers.
Crowd-sourcing Optogenetics Data to Tackle Neurological DiseasesThe specialized field of neuroscience, optogenetics, shows clinical promise for conditions like epilepsy and Parkinson’s. But before human trials can get fully underway, the field must better understand a crucial intermediate step, aided by 45 labs in nine countries sharing information...
One Undergrad Researcher Powers Through The PandemicThe unusual circumstances brought on by COVID-19 forced Lana Prieur, a junior in the School of Arts & Sciences, to pivot her approach to research—and sparked new connections in the process.
Case Awards - Wharton MagazineWharton Magazine serves as an essential connection between the Wharton School and its alumni population of nearly 100,000 graduates, with stories about the ideas and people who define the school's global community.
Cracking the Code on Brand GrowthThe battle for business growth does not take place on the internet or on store shelves. Rather, it takes place in the subconscious mind...
The Science of Friendship - Next Level Living Ep. 6In the 6th episode of 'Next Level Living," we explore the scientific benefits of friendship, how we're hardwired to make connections, and how humans benefit from having friends.
Cheeky monkeys are sold on sexy advertising tooSex sells, even if you’re a monkey. From bare-chested builders advertising Diet Coke to scantily clad Kardashians endorsing Calvin Klein, it can sometimes seem that humans are quite a base species. The good news is, we’re not alone.
Configuring a ‘road map’ for neuroscience and businessThe Wharton Neuroscience Initiative’s second conference, held last week on campus, took a dive into the legal, ethical, and societal implications for neuroscience and business...
Platt Labs - Website Design Case StudyMichael Platt is definitely not a dull and staid scientist, and we were elated to build a website for Platt Labs, his UPenn-based neuroscience lab, that would highlight its culture of spirited research and curiosity...
Rescuing Puerto Rico's Monkey IslandAfter a unique macaque colony off the island's coast was hit by Hurricane Maria, its caretakers are rushing to save it—and themselves
Relief for Cayo Santiago EmployeesOur colleagues and friends from the Caribbean Primate Research Center (CPRC) in Puerto Rico need our help
Cayo Santiago Monkeys: Maria reliefResearchers from a set of international universities are working together to save an invaluable scientific resource that was badly damaged in Hurricane Maria